Internet providers offer parents bar on porn - Ajit Patel Goldshield, Ajit Patel UK, Ajit Patel Wellbeing

Quoted by BBC News: "BT, Sky, TalkTalk and Virgin will offer the protection for smartphones, laptops and PCs.

It comes as David Cameron is set to meet industry representatives amid concern over sexualisation of children.

The prime minister will also launch Parentport – a website to help parents complain about inappropriate content.

And he will back a ban on billboards displaying risque images near schools.

The new measures, aimed at helping parents protect their children from internet porn and other explicit sites, follow a report earlier this year by the Mothers’ Union Christian charity known as the Bailey Report.

The big four ISPs said in a statement that they: "have worked closely with Government and a range of stakeholders to swiftly introduce measures addressing recommendations set out in the Bailey Report."

They said they would talk to parents about how to activate and administer parental controls. The tools to limit what children can see and do online are already available but, before now, have not been offered to customers as they sign up.

The BBC’s technology correspondent Rory Cellan-Jones said the industry was a Families offered bar on web pornbit wary of these plans as it did not want to be seen as censors.

He added web providers currently offer packages which enable certain websites to be filtered out however this was an "imprecise art".

"The major service providers are accepting that their customers expect them to play their part in helping to ensure children are able to use the internet in a safe way," said Sebastien Lahtinen from Think Broadband.

"It’s worth noting that those determined to get around a filter will find a way of doing so, often quite trivially," said Mr Lahtinen. "As such, enforced filters are unlikely to deliver significant consumer benefit, whereas helping parents to protect their children helps their customers."

The filtering systems allow parents to choose to block any, all or no websites in broad categories of websites. Critics of filters say they often block access to innocent sites, those that could prove useful and never shield people from all inappropriate destinations.

Age restrictions

Mothers’ Union’s head, Reg Bailey, warned that childhood was being wrecked by the "commercialisation and sexualisation" of children on TV, amongst advertisers and on the web.

Mr Cameron is due to meet Mr Bailey at the Downing Street summit later, at which he will also urge companies not to use children to market goods to other children.

The changes proposed in Mr Bailey’s review include restricting steamy pop videos to older teenagers and later television slots and covering up magazines on shelves that feature sexualised images.

In a letter to Mr Bailey in June, the prime minister wrote: "As you say, we should not to try and wrap children up in cotton wool or simply throw our hands up and accept the world as it is.

"Instead, we should look to put ‘the brakes on an unthinking drift towards ever greater commercialisation and sexualisation’."

Mr Cameron added that he welcomed recommendations to make it easier for parents to block "adult and age-restricted material" across all media.

He also said he supported banning the use of children to market goods to other children.

Telecoms watchdog Ofcom said the launch of Parentport would make it easier for parents to complain about material they had seen across the media, communications and in retail.

It said the website had a "have your say" section where parents could give informal feedback and comments and also offered advice on keeping children safe online.

Chief executive Ed Richards, said: "Seven UK media regulators have come together to develop a single website, with a single aim – to help protect children from inappropriate material.

"Each regulator shares this common purpose and is committed to helping parents make their views and concerns known."

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